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A Quick Guide to Content Related Policies and Restrictions for Publishers from Google

What are Google Publisher Policies?

Publisher policies are guidelines issued by Google that regulates the monetizable content on a publisher’s website. When partnering with Google to serve ads, each publisher must follow a code of conduct related to the content used. 

The policies have been introduced to ensure that the programmatic ecosystem serves as a safe space for advertisers, resulting in quality bids on a toxic-free inventory. 

In case of a policy violation, a publisher may face disabled ad serving or risk having their AdSense account terminated by Google. 

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What are Google Publisher Restrictions?

Publisher Restrictions are guidelines issued for content that may receive less than the usual advertising bids. This means that any form of restricted content found on a publisher’s page may or may not receive any advertising for various reasons; which range from an individual advertiser’s preference to the brand value of the product being advertised. 

Despite the restrictions, publishers have an option to display such content on their webpage. The only difference is that Google Ads will not be served and as a result, fewer advertisements may result in low CPMs and loss of revenue for publishers. 

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What if-

1. Publishers have content that results in policy violation?

In such cases, through a periodical review system followed by Google, your website shall be scanned and in case any content that violates the policy is found, your AdSense account shall be suspended or there will be no ads served on your content at all.

As a next step, you must check your website, remove any form of content that violates the policy and inform Google to review your website after the required changes are implemented. Once Google is sure that your website is devoid of any explicit content, your account shall be reactivated. Thereafter, the ads will be served as usual.

2. Publisher has content receiving restricted ad servings?

In this case, a notification shall be sent by Google about the content that is receiving restricted ad serving. Subsequently, there is no certain action that can be taken. The only consequence of this is a particular inventory receiving less than the usual bids resulting in revenue loss. 

If content monetization is to be maximized, then such content can be replaced with the one not falling in the restricted category of Google. Post implementing the required amendments, you can inform Google for a website review so that you start receiving better bids on the updated content.


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